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Start With Why

How Great Leaders Inspire Everyone to Take Action
Feb 20, 2018vaibhavr87 rated this title 0.5 out of 5 stars
A complete waste of time! Mr. Sinek has collected a few interesting anecdotes and trying to force fit it to the conclusion. There is no explanation or critical examination why things work the way they do. There is also no data to support his findings. The central idea is that one needs to start with the "why". "Why" in this case is the purpose or mission which guides a person or company's actions. This is not a new concept. It has been discussed by countless people and is a standard of any marketing text. To compare a well-written text, read "Good to great" or "The Innovator's dilemma". They build their arguments painstakingly and also take great pains to find and explain examples which do not conform to their theory. This book is a lazy attempt at explaining great endeavors.