Facebook Marketing All-in-one for DummiesBook - 2011
A detailed resource for businesses and individuals seeking to promote goods and services on Facebook
Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider?content delivery, promotions,?etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns.
- Successful marketing campaigns today require effective use of social media, especially Facebook
- This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign
- Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them
Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies.
Baker & Taylor
Discusses using Facebook as a marketing tool, provides tips for creating a page and keeping content fresh, and offers tools for monitoring and measuring a plan's success.
Each book covers all the necessary information a beginner needs to know about a particular topic, providing an index for easy reference and using the series' signature set of symbols to clue the reader in to key topics, categorized under such titles as Tip, Remember, Warning!, Technical Stuff and True Story. Original.