The Athena Doctrine

The Athena Doctrine

How Women (and Men Who Think Like Them) Will Rule the Future

eBook - 2013
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WILEY
New York Times Bestseller

How feminine values can solve our toughest problems and build a more prosperous future

Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.
  • Advocates a new way to solve today's toughest problems in business, education, government, and more
  • Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries
  • From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio

Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.



Baker & Taylor
The author of Spend Shift and the Pulitzer Prize-winning author of Hershey demonstrate how feminist values can meet the challenges of today's most difficult problems and help secure a more prosperous future, drawing on interviews from innovative organizations from 18 different countries to advocate for new approaches to problem solving in business, education and government.

Publisher: San Francisco : Jossey-Bass, [2013]
Edition: First edition
ISBN: 9781118596203
111859620X
9781118596425
1118596420
Branch Call Number: E-BOOK
Characteristics: 1 online resource (v, 298 pages)
Additional Contributors: D'Antonio, Michael

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SAPL454
Dec 12, 2013

This book deserves to be read by all since it proposes a radical change in the way global relationships are to be formulated in the future!

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