Disciplined DreamingDisciplined Dreaming
We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz — as well as hundreds of interviews with CEOs, entrepreneurs, and artists — into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.
- Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace
- Turns the mystery of creativity into a simple-to-use process
- Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes
- Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies
Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.
• #4 New York Times Best Seller (Advice, How-To and Miscellaneous)
• #8 New York Times Best Seller (Hardcover Business)
• #2 Wall Street Journal Best Seller (Hardcover Business)
• #9 Wall Street Journal Best Seller (Hardcover Nonfiction)
• #9 Washington Post Best Seller (Hardcover Nonfiction)
• #1 USA Today Best Seller (Money)
• #10 Entertainment Weekly Best Seller (Hardcover Nonfiction)
• #10 Publishers Weekly Bestseller (Hardcover Nonfiction)
"5-part process that will transform your organization-or your career-into a non-stop creativity juggernaut We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz - as well as hundreds of interviews with CEOs, entrepreneurs, and artists - into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace. Turns the mystery of creativity into a simple-to-use process. Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes. Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies. Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity inorder to become more competitive in today's shifting marketplace."--
In Disciplined Dreaming, business innovator and jazz musician Josh Linkner shows exactly how you can create profitable new ideas, empower employees to flex their creative muscles, and tap into the power of creativity to sustain a competitive advantage over the long haul. Drawing on interviews with hundreds of successful CEOs, entrepreneurs, and artists, Linkner distills exactly how creativity can be encouraged, as well as its impact on the bottom line.
Disciplined Dreaming outlines a proven, easy-to-apply 5-step processùAsk, Prepare, Discover, Ignite, and Launchùthat will help you and your team develop your creativity chops. Through illustrative stories, real-world examples, and fun yet practical exercises, Linkner shows leaders and team builders how to become immediately more effective in discovering new routes to profitable solutions.
Designed to be flexible, Disciplined Dreaming clearly demonstrates how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes. With Disciplined Dreaming.
Presents a 5-part process to increase creativity on the job, from innovative game-shifting breakthroughs to small, incremental advances and daily improvements and provides exercises, workouts and case studies to help drive creativity and meet new marketplace challenges.
Outlines a process to increase creativity on the job, from innovative game-shifting breakthroughs to small daily improvements, and provides exercises, workouts, and case studies to help meet new marketplace challenges.
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- San Francisco : Jossey-Bass, c2011.
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