Baker & Taylor
Presents a guide to business writing, highlighting the importance of proper language and grammar, thorough research, and appropriate page formatting.
This writing handbook is especially for sales, marketing, and human resources professionals, administrative assistants, grant writers, public relations professionals, and others in business. The first part of the book, about 30 pages, offers advice in checklist format for aspects of the writing process such as interviewing, page and publication design, documenting sources, and promotional writing. Section 2, an alphabetical reference of about 400 pages, offers a readable layout with plenty of examples. Coverage encompasses not only the usual grammar and punctuation topics, but also computer and mouse terminology, keyboard tips, easily confused words, avoiding bias, and definitions of terms such as copyright, hyperlink, and plagiarism; there is also some general reference information. The third section contains examples of about 50 commonly used documents, including abstracts, mission statements, PowerPoint presentations, websites, training manuals, and press releases. Each sample document comes with general notes. Wilson and Wauson are corporate communications consultants. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
With more than 800 alphabetical entries and nearly 100 sample documents, The AMA Handbook of Business Writing gives you quick, accessible guidelines to the entire writing process, from using correct grammar and style to formatting your document for clarity to writing effectively for a target audience
Far more comprehensive than the vast majority of business writing guides, yet infinitely easier to grasp than standard tomes like The Chicago Manual of Style, this is a remarkably comprehensive reference---and remarkably easy to pinpoint the information you need to complete any writing project, whether it's an annual report, newsletter, press release, business plan, grant proposal, training manual, PowerPoint presentation, or piece of formal correspondence.
Prepared by the founders of a successful corporate communications consulting firm and authors of the best-selling Administrative Assistant's and Secretary's Handbook, this book is designed for businesspeople of every stripe, from marketing managers to human resources directors, from technical writers to public relations professionals, from administrative assistants to sales managers.
Peek inside to survey the unprecedented scope of information, all presented in a simple A-to-Z format, with clear examples, helpful cross-references, easy-to-emulate sample documents, and step-by-step guidelines. The AMA Handbook of Business Writing is a classic reference you'll consult every time you write.
When it comes to writing, do you know how many businesspeople are just winging it? Almost everyone! And it shows in sloppy grammar, incomprehensible language, poorly structured documents, shoddy research, and downright ugly formatting. Whether it's a simple business letter or a hefty annual report, poor writing looks bad for the organization, and it really looks bad for the person producing it.
Help is now here. The AMA Handbook of Business Writing is a complete A-to-Z reference on everything you need to produce top-quality documents. Offering the expansive breadth of information found in The Chicago Manual of Style, but without the excessive detail and complexity, you'll find here more than 600 pages of instantly accessible, thoroughly useful information for getting any job done.
With examples and cross-references throughout, the monumental, easy-access AMA Handbook of Business Writing is an indispensable desktop reference for every business professional.