Tough Calls

Tough Calls

AT&T and the Hard Lessons Learned From the Telecom Wars

Book - 2005
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Baker & Taylor
An insider's account of how AT&T tried to cope with competition, economic turmoil, and media scrutiny addresses valuable business lessons from AT&T's experience while looking at key events in the corporation's recent history.

Blackwell North Amer
Tough calls is the ultimate inside look at how AT&T tried to cope with a "perfect storm" of fierce competition, economic turmoil, and punishing media scrutiny. It is also a cautionary tale to be heeded by all businesses, using AT&T's experience in the brutal telecom wars as a backdrop for new strategies in weathering unforgiving business conditions.

Publisher: New York : AMACOM, c2005
ISBN: 9780814472439
Characteristics: viii, 294 p. ; 24 cm


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